About us
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About GNLD
About GNLD Neolife
We are a global health and wellness company committed to helping people take control of their health, not only physically but also financially. With over 55 years of experience, and currently operating in over 50 countries, we offer peace of mind that the success you build with our family is one you can pass down to future generations.
Our mission is to improve lives by offering the highest quality products and best business opportunity in direct selling.
Since 1958, we have been providing health for the whole family, with our whole food NeoLife nutritionals, scientifically formulated Nutriance personal care, and environmentally friendly Golden Home Care.
The GNLD Family of Brands
Our History
As a young boy, Jerry Brassfield suffered from severe asthma and allergies. Determined to find relief for her sick son, Jerry's mother began adding quality nutritional products to his daily diet. It was then that he discovered the profound impact quality supplements could play in helping restore good health.
Because of his passion for helping others, Jerry began sharing his powerful testimony with those around him and realized most people were in need of a solution to a lack of good nutrition. Sharing the products and working with others to set and achieve both health and financial goals turned out to be a financially rewarding home based business.
His belief in the products and desire to change lives is what paved the way for Jerry to turn his small network marketing business into a global, multi-million dollar company.
The Science Behind GNLD
Purity, Potency and Proof
GNLD products are based in nature and backed by science. We use only the finest whole food, human food chain ingredients that are backed by research of world-leading scientists and nutritionists.
GNLD products are based in nature and backed by science. We use only the finest whole food, human food chain ingredients that are backed by research of world-leading scientists and nutritionists.
A History of Scientific Excellence
Dr. Arthur Furst (1914 - 2005)
Founding Member Emeritus, SAB, Ph.D., Sc.D., D-ATS, Toxicologist, Pharmacologist Member, Ten Scientific Societies, Consultant, World Health Organization
Internationally regarded as a pioneer in toxicology and cancer research, Dr. Arthur Furst founded the Stanford Cancer Chemotherapy Laboratory and was at the forefront of disease-prevention science for 50 years. His discoveries have paved the way for GNLD's products.
A Nutritional Heritage
The Scientific Advisory Board, founded in 1976 by Dr. Furst, originated in the NeoLife nutritionals family. Now backing the entire range of GNLD’s products, the Scientific Advisory Board sits at the core of a worldwide network of leading scientists and research facilities. The SAB seal guarantees you the finest, safest, most effective products in the world.
The Scientific Advisory Board, founded in 1976 by Dr. Furst, originated in the NeoLife nutritionals family. Now backing the entire range of GNLD’s products, the Scientific Advisory Board sits at the core of a worldwide network of leading scientists and research facilities. The SAB seal guarantees you the finest, safest, most effective products in the world.
Anjana Srivastava M.S., M.B.A.
Executive Vice President, Product, Science & Technology Life Sciences, Botanist
John R. Miller
Product Technologist, Researcher
Member, New York Academy of Sciences
Member, New York Academy of Sciences
Fred G. Hooper Ph.D.
Biochemist, Nutritionist Noted Product Formulator, Writer & Lecturer
Laszlo P. Somogyi Ph.D.
Food Scientist, Nutritionist, Fellow Institute of Food Technologists
Arianna Carughi Ph.D., C.N.S.
Nutritional Scientist
David Shepherd Ph.D.
Microbial Biochemist, Expert in Food Technology & Phytochemistry
Diane E. Clayton Ph.D.
Biochemist, Nutritionist Health Practitioner
Mark Lowman Director
New Product Development Member, American Association of Pharmaceutical Scientists
ACTIVE
SAB members conduct leading-edge research. In addition, they attend many of the world’s most important scientific meetings and seminars, where they frequently present GNLD research.
PUBLISHED
SAB members and research on our products are regularly published in leading scientific journals, including the Journal of the American College of Nutrition, the International Journal of Toxicology, the FASEB Journal, and the American Journal of Clinical Nutrition.
RESPECTED
GNLD’s reputation for scientific excellence is so well established that our products have been used by researchers from such renowned bodies as the United States Department of Agriculture, UNESCO, and major universities and scientific institutions around the world.
Because our presence in the scientific community is so strong, GNLD has been able to partner with the Stanford University Health Library to produce the annual GNLD-Arthur Furst Lecture Series on Nutrition & Disease Prevention and with the University of San Francisco to award the annual Arthur Furst Undergraduate Scholarship.
Through these ongoing programs, GNLD is changing the face of health care and disease prevention through nutrition by actively supporting today’s scientists and tomorrow’s doctors.
Executive Team
Providing leadership and direction for GNLD, our executive team is made up of experienced individuals committed to our mission of improving lives by offering the highest quality products and best business opportunity in direct selling.
Jerry Brassfield, CEO and President of Sales - North America, Mexico, Asia, South Pacific
Jerry Brassfield founded GNLD with a passion for helping others and a love for business. Jerry currently serves as Chairman of the Board and CEO of GNLD, setting the vision and strategy for the company. In addition to GNLD, Jerry has had a track record of success as an entrepreneur in the automobile, wine, and restaurant industries. Jerry also serves on the boards of Shakey's USA, Auto Focus Inc, and Brassfield Estate Winery.
Anjana Srivastava, Chief Product Officer
Anjana Srivastava brings academic and professional credentials to the GNLD Scientific Advisory Board. She has a B.S. degree in Life Sciences, an M.S. in Botany, and an MBA with specialization in Marketing – all from premier universities in India. After starting her career in the pharmaceutical industry, Anjana decided to make the transition from the “sickness” industry to the “wellness” industry. With about 20 years of experience in the Health and Wellness industry, she has conceptualized and directed research & development, clinical study design, as well as marketing initiatives for a wide range of pioneering products.
Roget Uys, President of Sales - Africa, Europe
After graduating from the University of South Africa with a degree in Economics, Business Psychology, and Marketing, Roget Uys began his career in pharmaceutical sales and marketing. Roget went on to head the largest advertising agency in South Africa and then, in 1989, made the decision to join GNLD. As President of Sales, Roget is responsible for the growth of the business by working with sales leaders and Distributors in Africa and Europe. An avid sports enthusiast, Roget has enjoyed competing in the Comrades Marathon for ten consecutive years and has completed four Iron Man Triathlons.
George Casale, Executive Vice President of Sales
George Casale attended St. John's University in New York on a full scholarship for track and field, where he competed both nationally and internationally. He graduated with a B.A. in Education and went on to become a Social Studies teacher and track and field coach for High School. George joined GNLD as a Distributor in 1971, where he achieved notable success throughout the U.S. and Italy. He later became President of the company in Sweden, which he expanded to Norway, Denmark, Finland, Iceland, and Estonia. As Executive Vice Pr
esident of Sales, George works with sales leaders and Distributors around the world to ensure our vision and strategy are carried out in the field. George's background as a Distributor has given him the ability to keep in touch with Distributor needs and help them to build successful businesses.Kendra Brassfield, Chief Marketing Officer
Kendra joined GNLD in 2011, after graduating from Saint Mary’s College of California with a B.S. in Business and Economics. She now serves as GNLD’s Chief Marketing Officer, overseeing a team of talented individuals to direct the image and branding of the company on a global scale. She also serves as Fitness Coach for the NeoLife Club, using her expertise as a Certified Personal Trainer to help people reach their goals through the application of simple and practical healthy disciplines. Kendra also enjoys helping others as a part-time Distributor and achieved the title of Number One World Team Member in North America for 2013.
Worldwide Locations
NeoLife Around The World
GNLD International Headquarters | |
3500 Gateway Blvd Fremont CA, 94538 Phone: +1-800-432-5842 Fax: +1-510-657-7563 e-mail: web_info_us@us.gnld.com |
United States | Africa | Canada | Caribbean | Mexico | North East Asia | Northern Europe | Philippines | South Pacific | South East Asia |South-Eastern Europe | Southern Europe
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